| STRUCTURE
OVERVIEW
| DAY
1 |
DAY
2 |
Keynote
Presentation: Brand
analysis and competitor exercise |
Results
analysis and debate |
Analysis
of customer and staff
feedback |
Toweards
and new brand strategy |
| Brand
agency creative forum |
Next
steps |
Every
brand is different, so the format is designed by understanding
each client’s needs and reacting accordingly. The creative
stages really allow those within a brand – and who are
responsible for it – to understand the branding process.
Different groups can work on different approaches to the brand
and use this analysis to shape an action plan that transforms
the brand for the future,
This
is what we mean by branding from the inside out: this is the
best way we know of getting everyone responsible for the day-to-day
management of the brand to take an active part in shaping
its destiny. |
