| Brands
are a mixture of emotions and logic. They are about communicating
the essence of what a company does and how it does it.
Our brand workshops are designed for those people who are
in charge of a corporate brand and want a chance to discover
some fresh approaches to developing it.
These courses are available in either half-day or full-day
formats.
The
longer format is designed for companies where different teams
are managing a brand - or several brands - and across departments,
such as communications, marketing etc. This workshop is designed
to really help larger client companies develop cohesion to
their brand.
The
shorter format is a hands-on introductory workshop, exploring
some of the principles of brands and branding. This is suitable
for companies and managements who want to understand how brands
work and who are charged with shaping their companies future.
These are especially useful for non-marketing personnel: CEOs,
finance directors, account managers etc.
Our
brand workshops can allow you to regain control over your
own brand development and can act as the starting point for
managing your company's brand and those suppliers charged
with its implementation.
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