Our background in theatre was not all leg-warmers and calling each other ‘luvvie’. OK, some of it was, but much of it was hard graft and professional application.

The theatre shows how the power of language can be used by human beings to stir emotions, conjure images and change perspectives. A good service brand uses the same tools to paint pictures in its prospects' heads as playwrights use in their plays and with their audiences.

The lessons we have learned in theatre have influenced all our work in the world of commerce. Our approach uses discipline, focus, objectives, and some humour, to deliver novel productions, often to very tight deadlines.

And like all good theatre people, we are always looking to improve on what we have done and know we are only as good as our last show.