By working with the senior partners, we got to the heart of their brand. They combined the large established practice experience of say a Deloitte & Touche with the personal, friendly service only available at smaller firms.

The differentiating factor was a comment they let slip one day; that they had, on average, fewer investigations of their clients by the authorities. This led to the development of the brand strap that defines their attitude: No alarms, no surprises!

It means no alarming and unexpected tax bills, no surprising invoices for their clients. And joins together the world of accountancy with one of Radiohead’s finest.