We started by scoping competitors for their marketing materials and showing our clients how the bar of graphic design and literature had been raised, even in their sector.

We sold them on the idea of producing a set of three guides that would cover three main areas: corporate accounting, business start-ups & personal taxation. The guides were designed to offer information about key subjects and were designed as quality booklets that would work as reference points for readers.

It was important to write the technical information in non-accountancy language. We structured the ‘story’ of each booklet and wrote a synopsis for every section. The client then wrote their free quality advice and we shaped the final text, so that those with no interest in accountancy would actually want to read the information.