BROCHURE  
  BRIEF Create a brochure for an IT service company.
  
  APPROACH

IT brochures: funky? interesting? Worth reading? promotional tools?!

That’s what we thought, so tautening our creative muscle, we struck gold by setting some limits: make it small, make it brief, make it colourful. Small enough to fit in a clear CD-ROM case (good industry fit, too), brief enough to tell the client’s story in 12 pages of bright, clashing colours.

Each spread pitched the industry standard promises told in cartoon form against the truth about our client’s brand service promise.

 
  RESULTS Fun, funny and the perfect elevator pitch for networking sales execs to use to grab the attention of prospects. Rapidly growing sales and recruiting all the time tell the fantastic response story of this TALENT LAB production.