WEBSITE  
  BRIEF Create a website for a City accountancy practice.
 
  APPROACH

TALENT LAB doesn't design websites. Rather, we design marketing sites on the internet that have one primary purpose: to deliver new work for our clients.

This client's website took the look and feel of their new brand identity and translated it into a functional and usable online version. The navigation was created by mapping user/searcher intentions into four major streams, all starting on the home page.

Each page is never more than one click away. Drop down boxes and guide requests help visitors to find information online or give easy routes to make direct enquiries of the client and start the marketing dialogue.

 
  RESULTS One statistic says it all. For little more than the price of their old annual site maintenance contract, which achieved one enquiry in three years, our new site is delivering one serious business enquiry by mail or telephone a day to our clients.