An internationally renowned architectural practice wanted to improve their success rate in tendering for opportunities in the UK public sector.
Our client has a notable award-winning portfolio in the private sector working predominately in the leisure, retail and residential market. To diversify and tender effectively for public sector work, they approached Talent Lab as they wanted to update and develop new content for their policies, their technical approach across the RIBA stages of work and company processes.
They also understood that while their portfolio of design and delivery was award-winning and of the highest quality, tendering for publicly funded projects often requires a new vocabulary and they need help translating their current evidence to show transferrable skill for governmental projects.
The early phase of the project was in essence demonstrating to the marketing team how similar and yet how different a tender is to a private pitch. Often, a previous track record or even exemplar building can bring further opportunities through introductions and invitations. When you are working with the government and their agencies, you also have to answer other criteria in order to achieve winning scores. These can include statements and commitments in areas such as environmental policies, health and safety, social value and National TOMS framework and staff wellbeing. One of the advantages of working with larger clients is we can pass on our experience to smaller clients.
Working with the Managing Director and Studio Graphics Assistant, our approach was collaborative throughout, prioritising content for compliance first and then developing content to enhance the brand values and gain competitive advantage. It is not enough to know you have these policies, you have to demonstrate you adhere to them.
During the content development phase, we maximised the opportunity to align to the company’s brand and future-proof responses. Developing their case study template evolved through collaboration. After several iterations, the result provided the practice with a contemporary approach blending the narrative with a visual showcase, whilst also ensuring compliance to regulations and industry standards.