How we work

At the ‘Lab, we focus on Audience Thinking. This means putting people at the heart of everything we do.

Talent Lab understands audiences and how to help brands interact with them. Our step-by-step approach covers:

Like any patient, some cures are simple and almost instant, some are more complex and will need more time and resources. Some will be urgent, some will be important. Each one will have been studied for its potential to deliver success.

Successful outcomes

For several years one of our clients had been exhibiting at a trade/recruitment fair to find new specialist engineers at graduate and post-graduate level. Over the five years, they recruited one person. They recognised that they needed outside help to address their issues which was rooted in a disjointed approach. Our solution combined strategy, brand, design and staff training delivered through a workshop. The result was five new recruits in the first year it was adopted.

For another client, they wanted to capture new business in hot markets and sectors, using a range of digital tools but lacked the skills and experience to do this in-house. They were also not sure of what they truly needed. We worked with them to develop a template that they could use to create a series of micro-sites aligned to keyword searches for target audiences. The return on each site’s investment on PPC adverts was sevenfold each month.

Our approach is always inclusive, yet challenging. By bringing Talent Lab in as an external consultancy, with a range of cross-sector enterprise experience, we can help a client – whether a team, department, or company – make sometimes difficult decisions based on relevant, up-to-date information.

We welcome fresh challenges and as most of our business comes through introductions and recommendations by those we have worked with, feel free to get in touch to discuss your issues in confidence to see if we can help.

Talent Lab worked with us for eight years, initially developing our brand and marketing strategy to then becoming our marketing partner. They radically changed our position in the marketplace and transformed our marketing outlook. At every stage, they delivered beyond our expectations, helping us to develop as a brand and grow as a company.

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