Before you talk to your audience, think about how, where and why they should listen to what you have to say.
Having designed and delivered over 1,000 events, including conferences, workshops, masterclasses, networking events, and training sessions, Talent Lab always starts by understanding the goals of the audience.
Audience thinking at this early stage can help create events, which now incorporate podcasts and videos, that achieve the golden state for all business events: ISEEC (Inspire, Surprise, Engage, Encourage & Challenge).
By laying these five rules against your goals, you can avoid the usual business event trap of filling up guests tasty canapes and copious drinks whilst leaving them starved of memorable content.
With thousands of business events posted daily on Eventbrite, it is critical to stand out from the crowd. This means investing time in a strategic approach to content development and methods of delivery rather than solely relying on expensive outside caterers to do that for you.
A welcoming team that makes every greeting feel personal. Trained staff who are confident in chatting to guests and know how to bring in others to their conversations. Everyone happy about their roles as hosts and facilitators. Intelligence officers able to spot those left alone and how to capture valuable information. Framing conversations with key messages delivered in entertaining ways. Presentations that are more than a mumbled death by PowerPoint. And following up on first introductions in agreed schedules and methods.
Setting out and gaining agreement before you welcome your first guest helps ensure each of them leaves impressed with the event and your company. If you then consider how many events you will be hosting in the year ahead, how many connections your people will be having at different situations, how much information will be lost and missed, it is time to take this most human and frequent of activities – conversation – and restore it to the heart of how you communicate your brand verbally. You need a communications strategy that includes what your people say and what they hear. Because though most of what we say when we meet people is non-verbal, most of your brand dialogues are vocal and aural.