Views from the Lab

News, opinions, lessons learned and shared, and thought pieces from the talent behind the Lab!

  • All
  • Communications
  • Networking
  • Strategy
  • Tendering
All
  • All
  • Communications
  • Networking
  • Strategy
  • Tendering
Tendering

Tender responses are like puzzles. There are a lot of pieces to put together but do you see the big picture?

A lot of the time when we are approached to help with a tender, the focus immediately jumps to writing content. The client assumes that they more or less have the answers but need writing expertise to make it relevant, read better and fit the word or page restrictions. This is not a good place to start.

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Tendering

An unsuccessful tender is disappointing. But don’t throw in the towel just yet – you’re only just beginning.

When you lose a tender it can often feel like a personal rejection. Not being able to present or engage during the process, can also make you feel like ‘why did I bother?’. We are here to appeal to you that this is not failure but a fundamental part of business pain and continuous improvement. So learn from it and raise the bar next time.

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Tendering

Calculating your tender’s probability of success is not rocket science. But it has similarities.

Your company’s tender success needs to factor in probability and the way to do this is to undertake a Go/No Go exercise. Using a scoring matrix can give you a realistic measure of the probability of success, removes assumptions and creates clarity.

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Networking

Hands up who is here to sell? Oh, you all are.

Pitch, punch: you’re my first of the month. Just another 100 to go till I hit my target and return with nothing to show, but my bar bills.

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Communications

Engaging with businesses and placemaking

Small businesses are a vital artery to ensure cities thrive, but as rates increase and agile working becomes the norm, they move on. And so begins the slow process of placemaking somewhere new. But what will become of once popular cities and what can we learn from the past to safeguard our future?

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Communications

Are you sitting comfortably? Then I’ll begin. Once upon a time…

Everyone loves a story. Once you get past the first ten pages, you are hooked. You need a great opening, like Orwell’s 1984: “It was a bright cold day in April, and the clocks were striking thirteen”. Those thirteen bongs.

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Communications

Put your pipe down and speak up.

From the minute we wake up to the moment we put down our phones, our lives are one long blur of messages. Every site we land on or medial channel we open pours brands and clicks past our eyes straight into our brains. Some estimates say we see around 10,000 a day. But they have no effect on us, right? We’re immune. Sadly, none of us are.

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Strategy

Nobody saw 2020 coming. Nobody.

A lot of people get paid huge sums to predict the future. They write books and sell their information to companies. None predicted what a cataclysmic year 2020 would be. Maybe they were looking down when they should have been looking out and up?

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