Writing compelling copy the excites our client’s audience

From interviews with Marcus Wareing to RIBA Stage Reports, our copywriting is always full of flavour
Our clients

From engineering companies to London Mayors, destination marketing magazines to museums, creating client content worth reading is food and drink to Talent Lab.

The challenge

Copywriting is often a conjuring act, balancing the need to provide just the right amount of information and in a way that merits the reading. But every technical report, exhibition panel, museum guide, presentation and pitch, brochure, video script and website has to be produced according to its own set of rules, so we start every job with three objectives: inspire, engage and excite our client’s audience.

How we helped

From RIBA development stage reports to science booklets for school children, building security guides to forewords for mayors and industry presidents, Talent Lab has ghost written a library’s worth of copy for booklets, articles, conference keynotes and promotional handouts. From BIM to digital twin, UK tax laws to interviewing celebrity chefs on using local food producers, we need to know what our clients want to say and find the best way to lay it out on the page.

Along the way, Talent Lab has:

  • Quoted Radiohead lyrics to show how an accountancy firm beat the industry standard on HRMC investigations.
  • Explained to kids how Erbium filled fibre optic cables carried the data that gave them TikTok.
  • Ghostwritten introductions for Conservative and Labour London Mayors in industry documents.
  • Explained to a World Health Organisation Conference that obesity meant sugary drinks and fatty burgers were winning the brand wars.

We don’t know how to design bridges. We never went to accountancy school. But we excel at crafting compelling content your clients want.

Contact The Lab if you need copywriting support for your business or next project.

More Communications Projects

Assisting technical authors to create readable documents

Writing and editing advice for the Security Overlay to the RIBA Plan of Work managing building security against terrorism.

Turning exhibitions into super charged relationship marketing pipelines

Talent Lab focuses on visitor engagement to maximise the ROI: return on introductions.

Assisting technical authors to create readable documents

Writing and editing advice for the Security Overlay to the RIBA Plan of Work managing building security against terrorism.

Turning exhibitions into super charged relationship marketing pipelines

Talent Lab focuses on visitor engagement to maximise the ROI: return on introductions.
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